When Mr Shericks Milkshakes came to me earlier this year to shoot their latest packaging update I could not have been more excited. I am such a massive fan of their luxurious and decadent milkshakes (especially the mint choc chip) so this really was a dream shoot.
The brief was fairly simple as it was to shoot the new packaging against a black ground for the Mr Shericks labelled products but also for the 'own brand' packs for Aldi and Marks & Spencers who also stock their range of milkshakes. However, they were also keen to add some environmental and lifestyle photography to brief that they could the use in social media, print campaigns and presentations to future distributors and investors.
After many conversations about the brief with Mr Shericks' Marketing manager Lisa, we agreed a mood board and shot list and arranged the shoot date. However, having the client present at the shoot is invaluable because, even with all the prior preparation, ideas that work in your head don't necessarily work on camera so having that creative collaboration 'on the day' is essential.....its also lots of fun ;-)
I hear that some new flavours maybe in the pipeline so I cannot wait to hear (and try) them when they hit the shelves
Food Envy Photography is a food/ drink photography studio based in Berkshire but works with clients across the UK. Please don't hesitate to get in touch if you have any questions or discuss your brief