Food Envy Photography creates amazing 'Hands & Pans' recipe videos for food brands and recipe creators across the UK. These can be great for creating engagement across your social media platforms as they distill a recipe down to its simplest form and usually to 60 seconds (the maximum duration for Instagram). Longer videos can be shot depending on your requirements
Video content is quickly becoming the predominant medium through which brands connect with their customers. In fact, the video will account for 80% of all client-oriented content on the internet by 2021. When it comes to Twitter, in particular, video content has grown over 220 times regarding quantity.
The reason for this growth is somewhat straightforward. A video is much better at conveying a story than text is, providing viewers with both feeling and expression besides the actual words, themselves. With this in mind, it shouldn't come as a surprise that over 81% of businesses use video as a marketing tool - which went up from 63% in 2017. Likewise, 65% of those who still don't use video say that they will start to do so this year. For example, Twitter video posts get 2.5 times more replies, 1.9 times more favorites, and 2.8 times more retweets.
In short, Video is a powerful tool to market your brand to the masses. Using engaging and value-adding content to viewers will further increase its effectiveness. Nevertheless, using professional services to create high-quality videos is a must, as viewers will automatically associate these videos with your brand and will respond to them accordingly.
Please don't hesitate to get in touch with any questions or queries