The rise of social media and online ordering: Why restaurants in the UK need food videography in 2023

Gone are the days when a restaurant's success was determined by word-of-mouth and a prominent storefront. In today's digital age, having a strong online presence is essential for restaurants in the UK, and this includes social media and online ordering platforms. In fact, according to a study by the British Takeaway Campaign, over 60% of UK consumers use social media to discover new restaurants, and the online food delivery market in the UK is expected to reach £10.2 billion by 2024.

So how can restaurants in the UK stand out in this crowded and competitive online marketplace? One effective way is through the use of food videography. By creating visually appealing and appetising videos of your dishes and ingredients, you can catch the eye and appetite of potential customers scrolling through their social media feeds or browsing online ordering platforms.

But it's not just about showcasing your food. Food videography can also be used to highlight the unique atmosphere and ambiance of your restaurant, giving potential customers a taste of what it's like to dine with you. This can be especially effective for restaurants with a distinct decor or vibe, as it allows customers to get a feel for the atmosphere before they even step foot through the door.

Incorporating food videography into your social media and online ordering presence can also have practical benefits for your restaurant. According to a study by SinglePlatform, restaurants with strong visual branding and online presence see a 20% increase in revenue. So not only can food videography help entice potential customers to try your restaurant, it can also directly contribute to your bottom line.

But don't just take our word for it. Many successful UK restaurants have already embraced the power of food videography, and the results speak for themselves. For example, the popular London-based restaurant, The Riding House Cafe, saw a 50% increase in Instagram followers after incorporating mouthwatering food videography into their social media marketing strategy.

There are a few reasons why a video can help improve a restaurant's search engine rankings:

• Increased time on site: Users tend to spend more time on websites that have videos, which can signal to search engines that the site's content is engaging and valuable.

• Improved user experience: Videos can make a website more interactive and engaging, which can lead to a better overall user experience. This can be a positive ranking factor for search engines.

• Increased social sharing: Videos are often shared on social media platforms, which can drive additional traffic to a website. This increased traffic can help improve search engine rankings.

• Possible inclusion in Google's video search results: If a video is properly optimised and hosted on a platform like YouTube, it may be eligible to be included in Google's video search results, which can help increase visibility and drive more traffic to the restaurant's website.

A well-made and properly optimised video can be a valuable addition to a restaurant's digital marketing efforts and can help improve search engine rankings.

In summary, if you own a restaurant in the UK, incorporating food videography into your social media and online ordering presence is a must in 2023. Not only can it help attract potential customers and increase your online visibility, it can also directly boost your revenue. So don't wait – start planning your food videography campaign today and watch your restaurant thrive in the digital age.

Check out our video portfolio here